Woof Bazar · brand board
woof bazar
Dress the dog.
The idea: a shop that knows your dog’s name and size. Loud colour, big friendly type, a handwritten aside — and the product always shown on a dog like yours.
woof bazar
woof bazar
the mark:
ears, eyes, nose
ears, eyes, nose
Core colours
Ink
#1D1A2F
#1D1A2F
Marigold
#FFBE0B
#FFBE0B
Oat
#EEE9DF
#EEE9DF
Paper
#FFFFFF
#FFFFFF
Backdrop colours — one per piece, straight from the photography
Blush
Sand
Sky
Mustard
Butter
Terracotta
Pine
Lilac
Type
Good dogs,
good coats.Fraunces 800
headlines, names, prices
good coats.Fraunces 800
headlines, names, prices
Figtree does the talking: short sentences, plain words, nothing a tired pet parent has to read twice.Figtree 400–800
body, buttons
body, buttons
psst — this is the dog’s voiceCaveat 700
asides only, never UI
asides only, never UI
Voice
We say“Winter looks better on Bruno.”
“Still wrong? We swap it, free.”
“Bruno is quietly judging you.”
“Still wrong? We swap it, free.”
“Bruno is quietly judging you.”
We don’t“Premium canine apparel solutions.”
“Hurry! Only 2 left!!!”
“Fur baby.” Ever.
“Hurry! Only 2 left!!!”
“Fur baby.” Ever.
Photography — three kinds of picture, always in this order
1 · The piece. Alone on oat, soft shadow.
2 · The dog. One dog, one flat colour.
3 · The detail. Close enough to feel it.
Every size. Each piece on four dogs, XS to L.
use sparingly
1 · The piece. Alone on oat, soft shadow.2 · The dog. One dog, one flat colour.3 · The detail. Close enough to feel it.Every size. Each piece on four dogs, XS to L.12
sizes
Free size swapstickers:sizes
use sparingly